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Snap Reports Q1 Revenue Up 12%, Returns to DAU Growth and Strong Free Cash Flow

Snap reported first-quarter revenue of $1.53 billion and 483 million daily active users on May 6, 2026, beating user expectations while matching sales forecasts. The company disclosed it had amicably ended its relationship with Perplexity, a generative AI startup, and issued Q2 sales guidance assuming no contribution from that partnership. Shares dropped about 4% in extended trading.

Cnbc
1 source·May 6, 8:13 PM(22 days ago)·2m read
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Snap Reports Q1 Revenue Up 12%, Returns to DAU Growth and Strong Free Cash Flowbenzinga.com
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Snap shares dropped about 4% in extended trading on May 6, 2026, after the company reported first-quarter earnings on Wednesday and issued cautious sales guidance while revealing it no longer has a deal with the generative AI startup Perplexity. 53 billion according to LSEG. The company's earnings per share showed a loss of 5 cents, a figure not comparable to analysts' estimates.

6 million according to StreetAccount. 20 according to StreetAccount. First-quarter sales rose 12% year-over-year.

6 million in the previous year. Large advertisers in North America remained a headwind to advertising growth in Q1, Snap said in an investor letter. " Global daily active users rose 5% year-over-year in Q1.

Snap attributed its DAU growth to new product updates related to its Lenses digital filters and Snap Map feature, among others. The company said in February 2026 that its global DAU declined by 3 million quarter-over-quarter as of February 2026 due to reduced marketing spending and the impact of Australia's social media minimum age act.

"In Q1, we returned to growth in daily active users, accelerated revenue growth, expanded margins, and generated strong free cash flow," Snap CEO Evan Spiegel said in a statement.

55 billion. 54 billion. Snap's Q2 revenue guidance assumes no contribution from Perplexity as the company amicably ended the relationship in Q1 2026.

Snap had announced a $400 million deal with Perplexity in November 2025. Revenue from the Perplexity partnership was expected to begin contributing in 2026. The company's Q2 revenue guidance assumes that the operating environment in the Middle East region remains consistent relative to the magnitude of the headwinds experienced in March and April 2026.

Snap cautioned that the trajectory of the geopolitical situation in the Middle East is uncertain. The company said in April 2026 that it would lay off about 16% of its workforce and no longer hire for 300 open positions while pushing further into an AI-driven transformation. Cnbc reported that Pinterest reported its latest quarterly earnings on Monday, May 4, 2026.

Pinterest's finance chief Julia Donnelly told analysts that large retailers remained a headwind to growth. Reddit revealed its first-quarter earnings last Thursday, April 30, 2026. Reddit's Q1 revenue was $663 million, which soared 69% year-over-year.

Reddit marked seven straight quarters in which sales growth was over 60%, CEO Steve Huffman told analysts. Meta and Alphabet reported their most recent quarterly earnings on Wednesday, April 29, 2026. Both companies beat on sales in those earnings.

Key Facts

Snap Q1 revenue matched expectations at $1.53 billion
Revenue rose 12% year-over-year with 483 million global DAU beating estimates of 475.6 million
Snap ended its Perplexity partnership in Q1 2026
The $400 million deal announced in November 2025 had been expected to contribute revenue starting in 2026; Q2 guidance assumes no contribution
Snap's net loss narrowed 36% to $89 million
Company cited North American advertiser headwinds but noted early signs of improvement and return to DAU growth
Q2 sales guidance range of $1.52-1.55 billion
Midpoint aligns with $1.54 billion analyst estimate while assuming consistent Middle East headwinds from March and April

Story Timeline

7 events
  1. 2026-05-06

    Snap reported Q1 earnings, revealed end of Perplexity deal, and issued Q2 guidance; shares dropped 4% in extended trading

    1 sourceCnbc
  2. 2026-05-04

    Pinterest reported its latest quarterly earnings

    1 sourceCnbc
  3. 2026-04-30

    Reddit revealed its first-quarter earnings

    1 sourceCnbc
  4. 2026-04-29

    Meta and Alphabet reported their most recent quarterly earnings

    1 sourceCnbc
  5. 2026-04

    Snap announced it would lay off about 16% of its workforce

    1 sourceCnbc
  6. 2026-02

    Snap reported global DAU declined by 3 million quarter-over-quarter

    1 sourceCnbc
  7. 2025-11

    Snap announced $400 million deal with Perplexity

    1 sourceCnbc

Potential Impact

  1. 01

    Snap shares declined about 4% in extended trading following the earnings release and cautious outlook

  2. 02

    Workforce reduction of about 16% and AI-driven transformation could improve margins but affect operational capacity

  3. 03

    Loss of expected Perplexity revenue contribution may pressure Snap's advertising growth trajectory in 2026

Transparency Panel

Sources cross-referenced1
Confidence score65%
Synthesized bySubstrate AI
Word count406 words
PublishedMay 6, 2026, 8:13 PM
Bias signals removed2 across 2 outlets
Signal Breakdown
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