Snap Releases Smart Glasses Priced at $2,195

Snap has begun selling smart glasses priced at $2,195. The company described the device as part of a shift in which augmented-reality wearables are moving from limited trials into wider consumer use.

The glasses feature cameras, microphones, and speakers along with display elements that overlay digital information on the user's view. Snap said the hardware will run applications developed for its platform. Meta has already introduced several versions of similar devices and holds a larger share of the emerging smart-glasses market.

Industry observers note that pricing at this level places the product in a premium segment. Snap did not release sales projections or expected shipment numbers. The announcement comes amid growing investment in augmented-reality hardware by multiple technology companies.