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Snap Terminates Perplexity Partnership, Reports 5% User Growth and Q1 Layoffs

Snap revealed Wednesday that it no longer has a deal with Perplexity, an agreement first announced in November 2025 that would have integrated the AI search engine into Snapchat. The companies amicably ended the relationship in Q1 2026. Snap also reported 5% year-over-year growth in both daily and monthly active users.

TechCrunch
1 source·May 6, 9:43 PM(22 days ago)·1m read
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Snap Terminates Perplexity Partnership, Reports 5% User Growth and Q1 Layoffsbenzinga.com
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Snap no longer has a deal with Perplexity, the company revealed on Wednesday as part of its quarterly earnings report. The deal, announced last November, would have seen Perplexity’s AI search engine integrated directly into Snapchat. Perplexity was set to pay Snap $400 million in cash and equity over one year as part of the deal.

Snap said that the companies amicably ended the relationship in Q1 2026. Its sales guidance assumes no contribution from Perplexity. When Snap announced the deal as part of its third-quarter earnings last year, it said it expected revenue from the partnership to begin contributing to its financials in 2026.

The deal would have seen Perplexity integrated into Snapchat’s Chat interface, allowing users to ask questions and receive conversational answers directly within the app. Although the integration was being tested with select users, Snap said in February 2026 that the companies had yet to mutually agree on a path to a broader rollout.

Snap CEO Evan Spiegel said at the time of the initial announcement that the deal reflected the company’s vision to use AI to enhance discovery on Snapchat.

He added that Snap was looking forward to collaborating with more innovative partners in the future. Snapchat’s global daily active users rose 5% year-over-year to 483 million. Monthly active users grew 5% to 965 million.

Snap attributed its user growth to new features across the app, including Snap Map and its Lenses AR filters. “In Q1, we returned to growth in daily active users, accelerated revenue growth, expanded margins, and generated strong free cash flow,” Spiegel said in a press release.

Snap said in April 2026 that it was laying off roughly 16% of its global workforce, impacting around 1,000 full-time employees.

The company cited advancements in AI for the cuts. TechCrunch reported that Perplexity did not immediately respond to a request for comment on the termination of the partnership.

Key Facts

Snap and Perplexity ended their partnership
The companies amicably ended the relationship in Q1 2026 after announcing the deal in November 2025; Perplexity was to pay $400 million; Snap's guidance assumes
Snapchat user growth reported
Daily active users rose 5% year-over-year to 483 million; monthly active users grew 5% to 965 million, attributed to Snap Map and Lenses AR filters
Workforce reduction in April 2026
Snap laid off roughly 16% of its global workforce, impacting around 1,000 full-time employees, citing AI advancements

Story Timeline

5 events
  1. 2025-11

    Snap and Perplexity announce partnership to integrate AI search into Snapchat

    1 sourceTechCrunch
  2. 2026-02

    Snap states companies had yet to mutually agree on path to broader rollout

    1 sourceTechCrunch
  3. 2026-04

    Snap lays off roughly 16% of global workforce, impacting 1,000 employees

    1 sourceTechCrunch
  4. 2026-Q1

    Companies amicably end Perplexity partnership

    1 sourceTechCrunch
  5. 2026-05-06

    Snap discloses end of deal and Q1 user growth in earnings report

    1 sourceTechCrunch

Potential Impact

  1. 01

    The termination ends testing of Perplexity AI search within Snapchat's Chat interface for select users

  2. 02

    Snap's Q2 and full-year revenue forecasts exclude any Perplexity payments or user engagement from the AI integration

  3. 03

    Snap maintains 5% user growth trajectory heading into its June 16 AWE event on intelligent eyewear

  4. 04

    Reduced headcount of approximately 1,000 employees may accelerate Snap's focus on AR eyewear and Specs products

Transparency Panel

Sources cross-referenced1
Confidence score75%
Synthesized bySubstrate AI
Word count315 words
PublishedMay 6, 2026, 9:43 PM
Bias signals removed4 across 4 outlets
Signal Breakdown
neutral 2Loaded 2

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