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Snap Unveils New AR Smart Glasses Priced at $2,195
Snap announced augmented-reality smart glasses that will ship in autumn. The product follows prior unsuccessful attempts by the company to sell wearable AR devices.
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Snap announced new augmented-reality smart glasses priced at $2,195 that are scheduled to ship in autumn.
The glasses mark the third generation of Snap's wearable AR hardware. They come after two previous versions that failed to gain significant traction with consumers.
Spiegel outlined the company's plans for the glasses during the announcement. The glasses integrate cameras and displays designed to overlay digital information onto the user's real-world view.
“— Wired, June 2026”
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LeftNeutralRightRisky overpriced flopAffordable untethered AR
LeftNeutralRightOverpriced flopAffordable AR
CorroborationLimited · 4 sources
