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Accounts like Buzzing Pop and individual celebrity pages provide round-the-clock news and gossip on stars such as Taylor Swift and Selena Gomez. Operators work long hours to post updates, sourcing from publications and attracting interactions from artists. These pages rack up massive engagement while raising questions about privacy.
BBC NewsSocial media accounts dedicated to celebrities such as Taylor Swift, Olivia Rodrigo, BTS, and Selena Gomez are delivering constant updates to millions of followers on platforms like X, Instagram, and TikTok. Jay, a 25-year-old Canadian researcher for the Buzzing Pop account, which has 250,000 followers on X, posts round-the-clock news and gossip about celebrities.
Buzzing Pop's page includes a video of Lady Gaga checking on a photographer who fell over on the red carpet, a list of Justin Bieber albums that have returned to the chart, and a snippet from Zara Larsson's appearance on the podcast Call Her Daddy.
' The Buzzing Pop team sources updates from publications such as Billboard and The Hollywood Reporter. The team consists of five people who get paid. Artists such as Tate McRae and SZA have interacted with the Buzzing Pop account.
Pop Crave has more than three million followers on X. Deux Moi provides celebrity gossip to more than two million followers on Instagram. Andrei Ciprian, 28, runs a Taylor Swift updates page with nearly two million followers across X, Instagram, and TikTok.
Ciprian, who lives in Romania, started the page to document the nightly goings-on of Taylor Swift's Eras Tour. He spent six hours a day writing posts about the tour. Ciprian announced surprise songs and special guests for Taylor Swift's Eras Tour shows in the US.
He kept fans updated on celebrities in the VIP area and variations in Taylor Swift's costumes during the shows. Ciprian does not earn money from his Taylor Swift posts. Ciprian received likes from Taylor Swift and follows from her dancers and team.
Posts on celebrity update accounts attract thousands or millions of views, likes, and comments. The majority of posts on update accounts use information such as interview clips, photoshoots, and social media screenshots. Claire Powell has spent more than 30 years in the celebrity publicity industry.
Powell started her career on the road with Take That in the 1990s. Powell stated that fans used to have physical interactions such as meetings, signings, and intimate shows with celebrities. Powell stated that fans in the past would hang onto cars, lay in front of them, find out hotel stays, and have groups on their phones.
Dr Georgia Carroll is an expert in fandom and fan engagement.
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