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Some owners of multimillion-dollar properties now list acceptance of shares in Anthropic, OpenAI and SpaceX as a payment option. The listings appear in Tribeca, Miami and Brooklyn amid extended selling times for high-end homes. Insider reported the trend as a marketing approach rather than a completed transaction method.
Luxury home sellers in New York and Miami have begun advertising that they will accept shares in Anthropic, OpenAI or SpaceX in exchange for multimillion-dollar properties, Insider reported. A Tribeca apartment owned by Sebastian Sagar has been listed for about one year after an original price of $7.8 million and a subsequent $1.5 million reduction.
Sagar said the idea arose after he learned Anthropic had leased office space a few blocks away.
He stated he sought reduced real-estate exposure and greater exposure to AI while assisting a buyer near work. A $2.6 million Miami home owned by Luis Noguera’s father is offered with the same share-acceptance terms. Noguera said his family recently formed a family office and regards AI companies as potentially attractive long-term holdings.
The property previously served as a rental and holds no strategic long-term role for the family, he added. The owner of a townhouse at 3 Wythe Lane in Brooklyn directed the listing agent to reference Anthropic shares. The anonymous seller described the move as recognition that private technology companies and digital assets now serve as the current generation’s wealth-creation vehicle and as a signal of openness to creative transaction structures for buyers nearing liquidity events.
Andrew Rohm, founder of DMR Media, said the tactic functions 100 percent as a marketing strategy. He noted that outright stock-for-home exchanges remain uncommon, with most buyers instead using holdings as loan collateral. Luxury properties typically remain on the market for six months or longer, and some, including the Tribeca unit, have stayed unsold for more than a year despite price cuts.
Housing advertisers face limits on targeting buyers by profession or demographics. Explicit mention of pre-IPO stock in listings allows sellers to reach relevant audiences without violating those rules, Rohm said.
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