South Korean Ministry Drops Starbucks Vouchers Over Tank Day Promotion

A South Korean ministry has decided to stop using Starbucks vouchers in its upcoming 'Tank Day' campaign after public criticism of a May 18 promotion. The promotion offered discounts on the anniversary of the 1980 Gwangju massacre. Officials said the decision followed the backlash.

Background on the Promotion The May 18 discount drew criticism because the date marks the anniversary of the Gwangju massacre. The company offered the promotion as part of its marketing activities. Public reaction focused on the choice of date for the discount offer. Officials reviewed the matter after the response.

The ministry announced it would no longer use Starbucks vouchers in the campaign. Officials stated the change came after the public reaction to the promotion. The decision affects how the ministry will handle voucher distribution for the event. No further details on alternative arrangements were provided.

The company has not issued a detailed public response beyond acknowledging the situation. Officials continue to monitor public reaction to the promotion. The ministry's move reflects the broader response to the marketing choice.