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Spotify and Netflix Acquire Exclusive Rights to Jay Shetty Podcast in $100 Million Deal
Spotify and Netflix have agreed to pay approximately $100 million for exclusive video rights to the self-help podcast On Purpose. The agreement covers content hosted by Jay Shetty.
May 27, 11:40 AM·1m read1 source
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Spotify and Netflix reached an agreement reportedly valued at $100 million for exclusive rights to the video version of the self-help podcast On Purpose. The deal grants the two companies rights to episodes hosted by Jay Shetty. The podcast currently has more than 5 million subscribers on YouTube.
Post by @Forbes on X
The agreement is described as one of Spotify's largest podcast contracts since its 2020 deal with Joe Rogan. Forbes reported the transaction on May 27, 2026.
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