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Starbucks Tests ChatGPT Beta For Drink Recommendations
Starbucks has launched a beta application inside ChatGPT that suggests drinks based on user prompts or uploaded photos. The test occurs as a Harris Poll survey found that only 39% of consumers trust artificial intelligence for purchase decisions. Users can discover drinks through the beta before completing orders in the Starbucks app or on its website.
May 14, 11:46 AM·1m read2 sources
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Starbucks is testing a beta application inside ChatGPT that recommends drinks based on text prompts describing a desired feeling or on photos reflecting a mood, outfit or surroundings. The feature allows users to discover drinks inside ChatGPT before completing orders through the Starbucks app or website.
The company launched the beta last month. It builds on existing drink-discovery tools including Trending Beverages and Secret Menu features. Once a drink is selected, users can customize it and choose a store.
39% of consumers trust artificial intelligence for purchases, according to a Harris Poll conducted with Quad and published last month. The same survey found that 34% of Americans are comfortable with AI-driven purchasing decisions for larger items. The research also showed that 75% of consumers would trust AI shopping recommendations less if they were influenced by sponsored placements.
In addition, 73% said being an informed shopper matters more to them than it did a year ago.
The beta application is designed to meet customers at the point when they begin with a feeling rather than a specific menu item. The system generates drink suggestions based on the inputs provided by users. Starbucks continues to test methods to make ordering more personal without requiring customers to scroll through menus.
The company stated that customers are increasingly starting their selection process with a feeling.
