finance
Stellantis to Allocate 70 Percent of Brand Budget to Jeep, Ram, Peugeot and Fiat
Stellantis plans to direct 70 percent of its brand and product budget to four core global brands. A separate plan for Maserati is scheduled for release in December 2026.
May 21, 7:34 AM·1m read1 source
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Stellantis announced plans to allocate 70 percent of its brand and product budget to four key global brands. The company identified Jeep, Ram, Peugeot, and Fiat, along with Pro One, as the focus of this investment. The allocation covers brand development and new product programs for these lines. Officials said the strategy aims to concentrate resources on the brands with the largest global reach.
Maserati will be released in December 2026. The plan will introduce two new E-segment vehicles. No additional details on timing or specifications were provided in the announcement.
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