Stephen Curry Ends Sneaker Free Agency With 10-Year Li-Ning Deal After Leaving Under Armour

Stephen Curry signed a 10-year endorsement contract with Chinese sportswear company Li-Ning on Monday, ending a period of sneaker free agency that began after he parted ways with Under Armour in November. The deal extends Curry Brand globally and includes basketball products, athleisure, a full golf line and the ability for Curry to sign athletes under his brand.

It also calls for sportswear and athleisure products and stores across the United States and China.

A. star and a Chinese brand. Curry posted the announcement on his Thirty Ink site. "This is the partnership of a lifetime.

The future of Curry Brand is with Li-Ning," he wrote. " He added that the partnership will aim to create game-changing products, launch elevated platforms and bring storytelling that will inspire young boys and girls around the globe. "We’ll be proudly building Curry Brand into a future leading company that will leave its mark in Basketball, in Golf and across the lifestyle space," Curry stated.

Curry has played his entire career with the Golden State Warriors and remains under contract through the end of next season. He signed with Nike for the first four seasons of his career before switching to Under Armour in 2013. After announcing sneaker free agency early in the 2025-26 season, he wore shoes from a variety of companies during warmups and games, including pairs from Dwyane Wade and Jimmy Butler.

7 million for his charitable foundation. He said he was impressed by the quality, comfort and performance of Li-Ning’s shoes throughout the free-agency period. Li-Ning was founded in 1990 by Li Ning, the Chinese gymnast who won six medals, including three gold, at the 1984 Los Angeles Olympics.

A. player to sign with the company in 2006. J. McCollum and D'Angelo Russell.

A. record for most career three-pointers. Li-Ning will open Curry Brand stores in the United States and China under the new agreement.