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Bartlett's FlightStory applies its operational model to Sellers Reum's show, which ranks No. 13 in business on Spotify while 'Diary of a CEO' holds the top spot.
Steven Bartlett invested seven figures in Maggie Sellers Reum through his media company FlightStory. The deal is the only FlightStory arrangement structured as an equity investment, with Sellers Reum retaining majority ownership. Sellers Reum, host of "Hot Smart Rich," told Business Insider she believes her show can match the reach of Bartlett's "Diary of a CEO" within 12 to 18 months.
She said she tells Bartlett, "I'm coming for you, because I think the most valuable consumer in the world is a female consumer. " "Diary of a CEO" is the No.
U.S. And has 17 million YouTube subscribers. "Hot Smart Rich" sits at No. 13 in business on Spotify and has about 33,000 YouTube subscribers. FlightStory has applied its operational blueprint to "Hot Smart Rich," expanding Sellers Reum's guest list to include entrepreneur Codie Sanchez and tech educator CatGPT.
The company also amplifies episodes through social media clips. " She said, "We're trying to reclaim what it means to gossip for women. Like, let's gossip about things that make us hotter, smarter, and richer, not about other people.
And so we call it a gossip thread. " She conducts interviews from a comfy chair with legs folded and focuses on five recurring topics: money, power, relationships, business, and femininity. Sellers Reum said female listeners prefer conversational delivery and that she positions herself differently from Bartlett's expert-driven format.
When FlightStory suggested a Q&A-style show offering business advice, Sellers Reum declined. She said, "I can't do that, because I'm not better than anyone that listens to me. I was investing $2,500 checks.
FlightStory now has five shows featuring creators in addition to "Diary of a CEO," including midlife-focused content from Davina McCall and relationships podcasting from Paul Brunson. Jocelyn Florence, a consultant at Soft Shock, said operational support matters because creator-founders remain occupied with their own content. Sellers Reum said women control the majority of consumer spending.
She envisions launching a behind-the-scenes YouTube show in the near term and expanding "Hot Smart Rich" into books, TV, or products over the longer term. Bartlett's approach follows a pattern among creators such as Alex Cooper and Dude Perfect who have added talent to form networks. Unwell Network split with Alix Earle last year.
Theorist continued after its founders sold to a startup. Mythical Entertainment has produced multiple shows under its umbrella.
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