Steven Bartlett's FlightStory Makes Seven-Figure Equity Investment in Maggie Sellers Reum's 'Hot Smart Rich' Podcast

Steven Bartlett invested seven figures in Maggie Sellers Reum through his media company FlightStory. The deal is the only FlightStory arrangement structured as an equity investment, with Sellers Reum retaining majority ownership. Sellers Reum, host of "Hot Smart Rich," told Business Insider she believes her show can match the reach of Bartlett's "Diary of a CEO" within 12 to 18 months.

She said she tells Bartlett, "I'm coming for you, because I think the most valuable consumer in the world is a female consumer. " "Diary of a CEO" is the No.

U.S. And has 17 million YouTube subscribers. "Hot Smart Rich" sits at No. 13 in business on Spotify and has about 33,000 YouTube subscribers. FlightStory has applied its operational blueprint to "Hot Smart Rich," expanding Sellers Reum's guest list to include entrepreneur Codie Sanchez and tech educator CatGPT.

The company also amplifies episodes through social media clips. " She said, "We're trying to reclaim what it means to gossip for women. Like, let's gossip about things that make us hotter, smarter, and richer, not about other people.

And so we call it a gossip thread. " She conducts interviews from a comfy chair with legs folded and focuses on five recurring topics: money, power, relationships, business, and femininity. Sellers Reum said female listeners prefer conversational delivery and that she positions herself differently from Bartlett's expert-driven format.

When FlightStory suggested a Q&A-style show offering business advice, Sellers Reum declined. She said, "I can't do that, because I'm not better than anyone that listens to me. I was investing $2,500 checks.