Strategy CEO Phong Le Says Company Will Sell Bitcoin to Fund Dividends When Cheaper Than Issuing Equity

Phong Le, CEO of Strategy, appeared on CNBC's 'Power Lunch' roughly one hour before this article's publication on or around 2026-05-08. During the segment, Le discussed Strategy's strategic pivot, the company's new product, selling bitcoin when it is better than issuing equity to pay dividends, and much more.

Cnbc reported that Le addressed the conditions under which Strategy would choose to sell bitcoin holdings.

"When it's better than issuing equity to pay dividends, we'll do it," Le said in the interview that aired an hour earlier. The appearance marked a detailed public explanation of how the company weighs cryptocurrency asset sales against traditional equity raises. Le's comments come as Strategy pursues a strategic pivot that includes the launch of a new product.

The CEO used the CNBC platform to outline both the pivot and the product without providing further specifics in the aired segment. Strategy has not disclosed additional details on the product's features or timeline beyond Le's statements. The interview formed part of a broader 'Power Lunch' broadcast that also featured segments on the underlying jobs market, Intel shares, Lime's IPO filing and Citigroup's inflation outlook.

Phong Le is the CEO of Strategy, according to Cnbc. Le's appearance represents one of the first times the CEO has publicly tied bitcoin sales policy directly to dividend strategy. The remarks signal that Strategy views its bitcoin holdings as a flexible financing tool rather than a static reserve.

No additional details on current bitcoin holdings, dividend amounts or equity issuance plans were provided in the segment.