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Strong Demand for Audemars Piguet-Swatch Collaboration Draws Large Crowds at Launch
Fans who queued for days finally had their chance to buy the new Audemars Piguet-Swatch collaboration watch on Saturday. The eye-catching pop-art timepiece drew heaving crowds that stopped some stores from opening their doors. The watch went on sale to the public that same day.
May 16, 7:40 AM·1m read1 source
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Heaving crowds stopped some stores from opening their doors on Saturday as fans who had queued for days finally got their chance to buy the new Audemars Piguet-Swatch collaboration watch. The new Audemars Piguet-Swatch collaboration watch went on sale to the public on Saturday.
Fans on Saturday finally got their chance to buy the eye-catching pop-art timepiece after queuing for days to get their hands on it, @business reported.
The scenes played out at retail locations offering the watch, where the size of the turnout prevented normal operations at certain stores. The collaboration piece had generated sustained interest leading up to its public release. The watch is described as an eye-catching pop-art timepiece.
Its launch marked the latest release in the partnership between the two Swiss watchmakers, drawing dedicated collectors and enthusiasts who began lining up well before the sale date. By the time stores were scheduled to open, the gathered crowds had grown large enough to disrupt normal business at some locations.
No immediate details were available on how many stores were affected or whether alternative sales arrangements were made.
