Studio Requires Child Voice Actors to Allow AI Voice Use in Contracts

A U.K.-based agents group alleges that a major studio is requiring child voice actors on a long-running animated television series to grant rights for generative AI use of their voices. Deadline reported that the series is Peppa Pig, which airs on Nick Jr. in the U.S. The letter has collected more than 1,000 signatures from representatives and actors.

Hasbro, which owns the Peppa Pig brand, issued a statement acknowledging the letter but said it could not comment on specific negotiations or contractual arrangements. The company added that protection of child performers is core to its values and that it is committed to engaging with AI issues in a responsible manner as industry standards evolve.

The letter states that AI use of a child's voice could affect professional futures before the performers can legally consent or fully understand the potential consequences. The board of the group said the issue extends beyond one series, noting that in the U.K. performers cannot join the actors' union Equity until age 10 and that parents are being asked to sign contract language regarding generative AI use.