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Subway Canada introduced a limited-time SubDog item consisting of an all-beef hot dog on its signature bread. The product drew online attention over its gray color and $13 price tag.
nypost.comSubway Canada began offering the SubDog at participating locations on Monday. The item consists of a nearly half-pound all-beef Schneider's hot dog placed inside the chain's fresh-baked bread and allows customers to add vegetables, sauces, and other toppings.
The chain stated the launch aimed to present a hot dog in sandwich form. " Social media users posted images and comments focusing on the product's gray appearance. One account described the item as looking "very unappetizing" and noted its dark color.
Additional posts criticized the processed ingredients listed on the product, which include beef, water, corn syrup solids, modified corn starch, salt, dextrose, sodium erythorbate, garlic powder, spice extractives, sodium nitrite, and smoke. Several users also commented on the roughly $13 price.
The company noted that hot dog color can vary based on meat type, curing process, and cooking method. The SubDog remains available through August 31 at participating Canadian locations, with each purchase including a PIN for weekly prize drawings and a grand prize trip to a Toronto Blue Jays game.
These outlets didn't split into competing frames — coverage was uniform.
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