Survey Finds 60 Percent of Businesses Expect Europe to Become More Attractive
An EY study reports that 60 percent of businesses surveyed anticipate greater investment appeal in Europe over the next three years. Several European CEOs cited advantages in talent retention, regulatory stability, and social infrastructure.
rte.ieA new EY study found that 60 percent of businesses surveyed expect Europe’s attractiveness for investment, hiring, and expansion to increase over the next three years. The study was discussed during the EY World Entrepreneur of the Year competition in Monaco, where leaders from 46 countries participated.
The findings were presented as a counterpoint to concerns about regulatory costs, labor laws, and energy expenses in the region.
Reck, CEO of Berlin-based travel platform GetYourGuide, stated that Europe offers advantages for long-term business development. He noted that the continent attracts most international tourists, maintains a strong immigration system, and provides a deep pool of multilingual talent.
Reck added that staff loyalty tends to be higher in Europe than in the United States, resulting in lower turnover costs. He said the United States remains effective for rapid scaling, but Europe suits businesses that require decades to build. David Reger, CEO of NEURA Robotics, described how locating a factory near Stuttgart gave his company access to engineering talent from top schools.
He cited Germany’s universal health care and social safety net as additional factors supporting operations. Stina Ehrensvard, founder of Stockholm cybersecurity firm Yubico, credited Sweden’s childcare system with enabling her to start and run a company while raising children.
