The Overlap Acquires Manchester United Influencer's YouTube Channels

The Overlap, a media company co-founded in 2021, has acquired two YouTube channels from a Manchester United influencer. 46 million subscribers. The deal involves an undisclosed seven-figure sum. The United Stand features live reactions to Manchester United games.

That's Football covers broader football topics. Most subscribers are based in the UK.

Acquisition Details The Overlap produces podcasts, videos, and social content.

66 million subscribers. The flagship show Stick to Football includes discussions on football matters. The acquisition marks the first step in expansion plans across YouTube and audio platforms. The company targets channels covering clubs with large fanbases to grow its community.

The channels will undergo significant editorial expansion. This includes new formats for summer content production.

Planned Content Changes For The United Stand, a new strand called Stick To United will feature contributions from former players and journalists.

A daily news show, The Daily United, will provide Manchester United coverage. The content approach involves input from fans, former players, and journalists. That's Football will transform into a daily news podcast channel.

The need for daily content became evident after a recent managerial change at Manchester United, which occurred without scheduled recordings for a fortnight.

Background and Partnership The deal developed after an introduction last Christmas, when the influencer sought partners.

Initial discussions focused on shared live Bundesliga broadcasting rights for the 2025-26 season. Negotiations progressed quickly from there. The partnership follows a history of public disagreements over Manchester United topics.

In January, a media and entertainment company acquired a majority stake in The Overlap. Content teams are now integrated within that structure.

Future Expansion Further acquisitions are planned over the next six to 18 months.

The company emphasizes patience in pursuing opportunities. The Overlap sees convergence between YouTube and traditional broadcasting. Its operations remain backed by the majority stakeholder.