Three New Electric SUVs Among Lowest-Selling Vehicles in Early 2026

The three worst-selling vehicles so far in 2026 are all electric SUVs, according to sales data compiled early in the year. The 2026 Audi Q4 Sportback e-tron has recorded the lowest total with six units sold. The 2027 Audi Q6 Sportback e-tron follows with nine units, while the 2026 Toyota C-HR has sold 13 units.

Several automotive brands have sold fewer than 20 units of their least popular models in 2026. Some vehicles have sold less than 20 times in 2026. The least popular model has put up single-digit sales numbers in 2026.

The 2026 Toyota C-HR hit dealerships in early 2026. Toyota has only sold 13 C-HR electric subcompact SUV units this year. The model starts at $37,000. That price may not break the bank, but the C-HR faces stiffer competition from more affordable options.

Nissan's Leaf starts at $29,990. The 2027 Chevrolet Bolt starts at $27,600. Toyota produces popular SUV models like the RAV4 and the Highlander, but the C-HR has not followed that path. Its novelty as a new model can be partially responsible for low sales numbers.

Other factors also appear to be at play. Audi's midsize luxury electric SUV is also struggling. The German brand's Q6 Sportback e-tron starts at $64,500.

The Q6 Sportback e-tron competes against luxury electric SUVs like the BMW iX and Mercedes-Benz EQE SUV. There aren't many luxury midsize electric SUVs on the market. Many American drivers remain hesitant about switching from gas to electric cars and often seek affordability instead of a hefty price tag.

The Audi Q4 Sportback e-tron faces even more competition in the compact segment. Several major automakers like Ford, Hyundai, Kia and Tesla produce competitive small electric SUVs.

The Tesla Model Y Performance starts at $57,490 before taxes and additional fees. 3 seconds.

The Tesla Model Y has 306 miles of driving range. It also charges from 10-80% in under 40 minutes using the Supercharger network. It comes standard with all-wheel drive. With models like the Tesla Model Y on the market, it has proven difficult for the Audi Q4 Sportback e-tron to compete.

The broader pattern shows electric SUVs occupying the bottom of the sales charts while more established or lower-priced alternatives draw buyer interest. Usa Today reported that the worst-selling cars of 2026 so far all face tough competition in their respective segments.