Top 50 Creators Earned $1.02 Billion in Past Year

The 50 creators on the 2026 Forbes Top Creators list earned a combined $1.02 billion in the past year. That figure represents a 20 percent rise from the $853 million recorded in 2025 and an 80 percent increase from the $570 million total reported in 2022.

The list ranks individuals across YouTube, TikTok, Instagram and other platforms by earnings, follower counts and engagement metrics. Forbes compiled the data with reporting from Zoya Hasan, Alexandra York, Sofia Chierchio and Martina Di Licosa.

MrBeast ranked first with $300 million in earnings and 873 million total followers. His company, Beast Industries, operates media production, food brands Feastables and Lunchly, the Viewstats analytics tool, and licensing businesses; the firm has drawn venture funding at a reported $5 billion valuation.

Dhar Mann placed second with $65 million in earnings and 171 million followers. His 200-person team produces content that averages nearly 300 million weekly views across 13 languages. In January he signed an agreement with Fox Entertainment to create 40 vertical dramas within 18 months.

Steven Bartlett ranked third at $52 million. com oversees podcasts, book deals, live events and investments, including stakes in Replit and Lovable.

Rhett & Link collected $37 million from 240 annual episodes of Good Mythical Morning and related channels. Charli D’Amelio earned $18 million while serving as a Prada ambassador and appearing in Kate Spade campaigns. Druski earned $20 million and is scheduled to host the BET Awards in June.

I Show Speed earned $30 million through brand deals with Dick’s Sporting Goods, Beats By Dre and Doritos, and launched a World Cup 2026 Tour with FIFA. Mark Rober appears on the list with earnings and follower data included in the full ranking released June 23.