True Religion Plans Six New Stores After Reaching $470 Million in Sales

True Religion will open six new stores in 2026, bringing its total to 61 locations, the company said. Last year the brand recorded $470 million in revenue, a more than 20 percent increase from the prior year. The retailer projects sales between $520 million and $550 million for 2026. It aims to reach $1 billion in annual revenue within five years.

Religion was founded in 2002.

It filed for bankruptcy twice and changed owners multiple times before ACON Investments and SB360 Capital Partners acquired it in January 2025. CEO Michael Buckley returned to the company in late 2019. He directed a restructuring that closed more than half of its 150 stores and shifted the product mix toward lower-priced streetwear.

Nearly half of current customers are African American or Latino with moderate household incomes, Buckley said. Sportswear and accessories now account for about 60 percent of revenue, while denim represents 40 percent. The company maintains wholesale accounts with Nordstrom, Neiman Marcus, Saks and Bloomingdale’s, which together generate just under 40 percent of sales.

The remaining revenue comes from direct-to-consumer channels. "My mission is to take it from this year in 2026, when we’ll do between $520 million and $550 million in revenue and be super profitable, to a billion dollars in five years," Buckley said.