Twinnin AI Platform Launches for Actors to License Digital Likenesses in UK Film and TV Industry

Twinnin, a platform aimed at enabling actors to protect and monetize their digital likenesses in the era of artificial intelligence, officially launched on Thursday. The service is operated by AI Kat, a technology company that has received venture capital funding from Google and Nvidia. Founder Katrien Grobler stated that both companies have approved the platform.

99 per year to upload their digital likeness and receive notifications about potential licensing opportunities. Studios and brands can access the platform through subscription tiers, including a creator tier at $499 per month and an enterprise tier at $1,200 per month. Grobler described the enterprise tier as meeting industry standards for AI safeguards.

' This record can be licensed to studios or brands for use in television shows, movies, or advertisements. Grobler developed the concept over the past year, with the team completing development and launching the service within three months. Discussions about Twinnin emerged in the UK film and TV industry in the weeks before launch.

Deadline reported that actors, agents, producers, and union officials debated the platform's implications. One agency, Lacara, promoted Twinnin to its clients, including parents of actors under 18, via the Spotlight casting platform. " — Lacara note to clients (Deadline) Spotlight issued a disclaimer to subscribers after some actors complained about the promotion.

The disclaimer urged caution before uploading data or likenesses to third-party platforms and stated that Spotlight has not partnered with or vetted Twinnin. Lacara's managing director, Anya Taylor, confirmed that the agency is not in partnership with Twinnin and that signing up is optional for clients.

The Agents of Young Performers Association, which represents agencies for child actors, has been involved in industry conversations about the platform.

Lacara primarily works with child actors, raising specific concerns about the promotion targeting minors. Grobler emphasized that the platform allows actors to own and license their likenesses consensually, with legal proof of licensing provided. As AI technologies advance, Twinnin positions itself as a tool for actors to engage with digital likeness usage.