UFC President Dana White Featured on Time Magazine Cover

UFC president Dana White has been featured on the cover of Time magazine. The profile appears ahead of a UFC event scheduled for the South Lawn. The article traces the growth of mixed martial arts from events restricted in many states to a sport carried on broadcast television and pay-per-view.

It notes the upcoming South Lawn card as part of that expansion. White told the magazine he still reacts with surprise to aspects of his work. '" he said, per Time's social media post.

The South Lawn card will be the first combat sports event held at that location. No full fight card or exact date has been released, though the event is planned for the spring window. Time's profile also notes the promotion's continued international growth and its political connections. The source for the cover story is listed as sherdog.com.