UK to Cut VAT on Family Attractions and Children's Meals from June to September 2026

The UK government will reduce VAT from 20% to 5% on theme parks, zoos, museums, adventure parks, nature reserves, wildlife parks, cinemas, theatres, concerts, shows and exhibitions starting 25 June 2026. The cut also applies to children's meals served in restaurants and to kids' and family tickets for the listed venues. It remains in force until 1 September 2026.

The timing aligns with school holidays, beginning with Scotland at the end of June and followed by Northern Ireland, England and Wales in July. The government estimates the scheme will cost around £300 million. Businesses may decide whether to pass the savings to customers; some chains including Wetherspoons, Greene King and Nando's have said they will.

Pub chains Wetherspoons, Greene King and Nando's stated they will reduce prices on children's meals. Chancellor Rachel Reeves said the measure targets families because costs rise during the summer and is meant to help people make memories without excessive spending.

Reeves also noted other steps the government has taken, including frozen prescription charges, frozen rail fares and energy bill relief.

Children aged 5 to 15 in England will receive unlimited free bus travel throughout August 2026. Helen Miller, director of the Institute for Fiscal Studies, previously estimated the measures would deliver an average saving of around £10 per UK household.

Rob Parkinson, chief executive of the Family Holiday Charity, said the government, industry and voluntary sector must work together on a lasting solution for families.