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UK Survey Finds 44 Percent of Adults Confident in Investing Decisions

A new poll shows fewer than half of British adults describe themselves as confident investors. Men reported higher confidence than women, and most respondents said they want to improve their approach to investing.

The Independent
1 source·May 25, 11:01 PM(3 days ago)·1m read
UK Survey Finds 44 Percent of Adults Confident in Investing DecisionsThe Independent
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Fewer than half of British adults consider themselves confident investors, according to a survey conducted for Aviva. The poll of 2,000 people found that 44 percent described themselves as assured in their investment decisions. Men reported higher confidence than women. Fifty-seven percent of men said they felt assured, compared with 31 percent of women.

Sixty-one percent of respondents said they believe some individuals are born investors rather than developing the skill over time. Nearly one-third of those who invest said they entered the market later in life due to personal interest. Forty-two percent of investors said they would change past decisions if given the chance, and 23 percent reported choices they now regret.

Only 21 percent said family members encouraged them to consider investing when young.

Two-thirds of respondents expressed interest in changing their attitude toward investing and building confidence. The figure reached 87 percent among people aged 18 to 24 and 44 percent among those aged 55 and over. Alistair McQueen, head of savings and retirement at Aviva, said confidence is learned over time and that many people only feel comfortable after trying investing and realizing it involves steady habits rather than bold moves.

Censuswide conducted the survey across the UK in April. Aviva advised building an emergency fund first, keeping investments diversified, selecting a medium- to long-term timeframe, and checking the source of any advice.

Key Facts

44 percent
of UK adults called themselves confident investors
57 percent vs 31 percent
men versus women reporting investment confidence
66 percent
of respondents want to build investing confidence
87 percent
of 18-to-24-year-olds want to improve investing attitude

Potential Impact

  1. 01

    Aviva may expand educational materials aimed at younger adults.

  2. 02

    Financial platforms could add features targeting women investors.

Transparency Panel

Sources cross-referenced1
Confidence score65%
Synthesized bySubstrate AI
Word count237 words
PublishedMay 25, 2026, 11:01 PM
Bias signals removed2 across 1 outlet
Signal Breakdown
Loaded 1Amplifying 1

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