Unilever Acquires Grüns Supplement Brand for $1.2 Billion

The greens supplement brand Grüns has reached a deal to be acquired by Unilever for an estimated $1.2 billion. The Beaverton, Oregon-based company ships around 10 million gummies daily and has approximately one million customers. Its superfood gummy bear is the top-selling green supplement on Amazon and across retailers nationwide.

Grüns was started in 2023. In October 2025 the company announced it had hit an annualized run rate of over $300 million. The business had raised a $35 million series B in March 2025 that valued it at $500 million. Forbes estimates Unilever is paying an implied multiple of 4 times estimated trailing revenue.

That multiple is among the highest for any consumer packaged goods transaction in the past year. The exact terms of the deal were not disclosed.

The company launched its first gummy in August 2023 with minerals from some 30 organic fruits and vegetables as well as 21 vitamins and 6 grams of prebiotic fiber. By the time it reached $50 million in revenue, the business had entered its first retailer, Sprouts.

Sprouts carried both the low-sugar and no-sugar lines as well as a kids line called Grüns Cubs. Revenue doubled the next year, reaching $100 million in 2025. The brand expanded into big box retailers including Target, Walmart and Sam’s Club. By the end of 2025, Grüns was being sold in more than 6,000 locations nationwide and has since added another 1,000 locations.

Unilever reported nearly $60 billion in 2025 revenue from products including Dove soap, the supplement brand Nutrafol and hydration brand Liquid I.V. The company is doubling down on wellness and personal care. Last month Unilever announced it was combining its entire food division, including Hellman’s mayonnaise and Knorr, to McCormick in a deal valued at $45 billion.

The founder told Forbes the company did not build the brand to sell it but wants to make an impact on millions of people’s lives. The founder added that Unilever has a track record of helping brands have more impact and has done so with peers the company looks up to.

Once the business officially joins Unilever the founder will stay on. The founder said plans include using Unilever’s expertise in product development, the marketing required to reach $1 billion in annual sales, and support for international expansion.

"I’m not done here," the founder said.