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Employment in the sector fell despite the June 11 opening of the tournament in 11 host cities. FIFA had forecast the equivalent of 185,000 full-time jobs from the event.
winnipegfreepress.comUS leisure and hospitality employment fell by 21,000 over the two months ending in June 2026, erasing a May gain and leaving the sector below its April level, Fortune reported. The decline occurred after the 2026 FIFA World Cup began on June 11, the first time the tournament has been held in the United States since 1994.
FIFA had predicted the five-week event would create the equivalent of 185,000 full-time jobs, mainly in leisure and hospitality, while Bank of America had forecast a 30,000-to-40,000 payroll increase across May and June.
The United States is co-hosting the tournament with Canada and Mexico, with most matches taking place across 11 host cities from the New York area to Los Angeles and expected to draw more than one million fans. US hotels recorded record revenue per available room in the week of June 21-27, the busiest stretch of the tournament so far, according to CoStar data.
Revenue per available room in host markets rose nearly 17 percent from a year earlier, even as occupancy fell nearly 3 percentage points.
An April survey by the American Hotel & Lodging Association found that 80 percent of respondents in host cities reported bookings below expectations. Eli Nir, a US economist at TD Securities, said geopolitical tensions, higher airfares and other barriers could have limited international travel.
Shruti Mishra, an economist at Bank of America, said businesses appear to be using overtime for existing staff rather than adding new hires.
At the national level, the sector showed no pickup in average weekly hours worked in June, and wage growth remained slower than in most other industries. Some businesses near stadiums reported stronger activity. Hiring by entertainment and food-and-beverage firms in neighborhoods with World Cup venues outperformed other areas in May, according to Gusto payroll data.
Lala’s Argentine Grill in Los Angeles, which has more than 100 employees, saw reservations sell out quickly on Argentina match days, with fans from Paraguay and Australia adding the restaurant to their itineraries; owner Horacio Weschler said the business is offering extra shifts to current staff rather than training new hires.
Other operators farther from main entertainment districts reported the opposite outcome. Brett Dowell, owner of Hammers Dueling Piano Bar in Kansas City, hired five new employees in May but stopped scheduling them after tourist activity failed to expand beyond the Power and Light District.
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