Victoria’s Secret to Change Stock Ticker to VSXY on June 2

Victoria’s Secret announced Thursday that it will change its stock ticker from VSCO to VSXY on the New York Stock Exchange effective June 2. The lingerie retailer said the new ticker aligns with its current strategy and reflects progress made in recent years.

The company had previously distanced itself from its earlier marketing approach during the #MeToo period. It paused its fashion show for five years and faced competition from other retailers in the bra and underwear market. After resuming the fashion show and introducing new product lines, the company reported its highest quarterly sales growth in more than four years following the December event.

Same-store sales have increased 8% for two consecutive quarters under the current leadership. The company said this marks a reversal from prior periods when the metric declined for more than two years. The stock rose 4.9% on Thursday. Victoria’s Secret is scheduled to report first-quarter earnings on June 2 before the market opens, coinciding with the ticker change.