Viu and iQIYI Launch Combined Streaming Subscription in Four Southeast Asian Markets

Viu and iQIYI will offer a combined streaming subscription that pairs their content libraries across four Southeast Asian markets beginning in the second half of 2026.

The services unveiled the plan Wednesday during a panel at the APOS conference in Bali. Under the arrangement, subscribers will access both services through a single billing relationship while consuming content separately via the Viu and iQIYI International websites.

Viu contributes Korean dramas, Chinese series, Southeast Asian productions, its own originals and microdramas. iQIYI adds Chinese dramas and films, anime, variety shows and local originals including a Thai drama, an Indonesian drama and a Thai variety show.

Pricing for the combined subscription was not disclosed.

Executives described the libraries as complementary and said the bundle aims to improve accessibility of Asian content. Southeast Asia represents a competitive streaming environment with more than 600 million potential viewers. The region has seen multiple services exit the market in prior years.

The services expect the bundle to help them manage costs and limit subscriber turnover while operating alongside larger competitors.