world
Watch Executive Dies at 88
A senior executive at a Swiss watchmaker died at age 88. The company had promoted handmade timepieces priced near $40,000 during a period when electronic watches were common.
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The company had marketed handmade watches priced near $40,000 as status symbols. This approach occurred while electronic timepieces were widely available. The same marketing effort was described as giving new visibility to a segment of the industry that had faced reduced demand.
The company continued to produce and sell mechanical watches at premium prices. No further details on succession or operational changes were provided in the report.
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CorroborationLimited · 2 sources
