Wealth Displays Shift Toward Visible and Flashy Styles

Business Insider reported that displays of wealth in the United States are moving from understated to more visible forms.

Insider stated that the term "conspicuous consumption" was coined by economist Thorstein Veblen in the late 19th century. The article linked current trends to patterns seen during the original Gilded Age, when newly wealthy individuals built large estates and hosted elaborate events.

The publication quoted brand advisor Ana Andjelic, who said aspirational preferences have shifted from taste to the lowest common denominator. Andjelic compared some current displays to those of the robber barons.

Insider reported that quiet luxury, characterized by minimal logos and muted colors, is declining. The article said maximalist designs, trucker hats, and more visible accessories are appearing in wider culture. Architecture critic Kate Wagner told Business Insider that bad taste has become a form of vice signaling.

Business Insider noted that some younger consumers are showing interest in McMansion-style homes and maximalist interior design. The article said these changes follow a period of minimalism after the Great Recession.