technology
Wispr Flow Says India Is Now Its Fastest-Growing Market Despite Low Revenue Share
The Bay Area startup has seen growth in India accelerate to 100 percent month-over-month following its Hinglish voice model rollout and a marketing campaign last month. India now ranks as the company's second-largest market by users and revenue after the U.S. Wispr Flow plans to expand multilingual support and grow its India team to 30 employees within a year.
May 9, 10:00 PM·2m read1 source
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Wispr Flow, a Bay Area-headquartered startup that builds AI-powered voice input software, says India is now its fastest-growing market. The company began beta testing a Hinglish voice model earlier this year and launched on Android after initially debuting on Mac and Windows. It expanded to iOS in 2025.
U.S. in terms of both users and revenue, Tanay Kothari, co-founder and CEO of Wispr Flow, said. The startup was growing about 60 percent month over month in India earlier this year.
Growth accelerated to around 100 percent following its recent India launch campaign. Wispr Flow rolled out a broader marketing push in India last month, including a launch video from Tanay Kothari and offline campaigns in Bengaluru. “The biggest thing is people are starting to use it more in personal apps,” Kothari said, pointing to messaging platforms such as WhatsApp and social media apps where users frequently switch between Hindi and English while speaking.
Tanay Kothari said Wispr Flow initially saw adoption in India largely among white-collar professionals such as managers and engineers. The company is increasingly seeing broader usage patterns in India including among students and older users being onboarded by younger family members. S.
4) per month for annual plans. Its standard global monthly pricing is $12. The startup eventually wants to bring costs down to as low as ₹10–20 (around 10–20 cents) per month.
“I want every single person in the country to be able to use Wispr Flow, and that’s what we’re really building for,” Kothari said. ” Earlier this year, Wispr Flow hired Nimisha Mehta to lead its India operations. The company plans to grow to around 30 employees in India over the next year.
