Wispr Flow Says India Is Now Its Fastest-Growing Market Despite Low Revenue Share

Wispr Flow, a Bay Area-headquartered startup that builds AI-powered voice input software, says India is now its fastest-growing market. The company began beta testing a Hinglish voice model earlier this year and launched on Android after initially debuting on Mac and Windows. It expanded to iOS in 2025.

U.S. in terms of both users and revenue, Tanay Kothari, co-founder and CEO of Wispr Flow, said. The startup was growing about 60 percent month over month in India earlier this year.

Growth accelerated to around 100 percent following its recent India launch campaign. Wispr Flow rolled out a broader marketing push in India last month, including a launch video from Tanay Kothari and offline campaigns in Bengaluru. “The biggest thing is people are starting to use it more in personal apps,” Kothari said, pointing to messaging platforms such as WhatsApp and social media apps where users frequently switch between Hindi and English while speaking.

Tanay Kothari said Wispr Flow initially saw adoption in India largely among white-collar professionals such as managers and engineers. The company is increasingly seeing broader usage patterns in India including among students and older users being onboarded by younger family members. S.

4) per month for annual plans. Its standard global monthly pricing is $12. The startup eventually wants to bring costs down to as low as ₹10–20 (around 10–20 cents) per month.

“I want every single person in the country to be able to use Wispr Flow, and that’s what we’re really building for,” Kothari said. ” Earlier this year, Wispr Flow hired Nimisha Mehta to lead its India operations. The company plans to grow to around 30 employees in India over the next year.

Wispr Flow currently has about 60 employees globally and employs two full-time linguistics PhDs. Wispr Flow plans to expand its multilingual voice support over the next 12 months, allowing users to switch between English and other Indian languages beyond Hindi while speaking. The startup claims roughly 70 percent retention after 12 months globally and in India.

5 million times globally between October 2025 and April 2026, according to Sensor Tower data reported by TechCrunch. India accounted for 14 percent of installs during that period but contributed only around 2 percent of in-app purchase revenue. Neil Shah, vice president of research at Counterpoint Research, said India is the ultimate stress test for voice AI.

TechCrunch reported that linguistic complexity, mixed-language usage and uneven monetization patterns continue to challenge voice-based AI products in the country despite widespread use of voice notes and multilingual messaging.