World Brand Moganshan Conference Opens in China

The 2026 World Brand Moganshan Conference opened May 9 in Deqing County, Zhejiang Province, and will run through May 12. " Organizers said the event serves as a platform to connect global brand expertise and innovation efforts. Chinese brands are shifting from their role in global supply chains toward developing new quality productive forces.

Innovation has become a central strategy for these brands as they seek to expand into new markets and drive growth. This approach was highlighted at the conference, which opened amid warm May weather and lush mountain greenery in the region. During the recent May Day holiday, the first official store of Unitree Robotics opened in Beijing's Wangfujing shopping district.

The store drew large crowds of visitors who interacted with the G1 humanoid robot, Go2 quadruped robot and other products. Unitree Robotics has gained international attention in the technology sector for its work in embodied intelligence, including advances in hardware structure, motion control and human-machine interaction.

According to the 2025 Top 500 Chinese Enterprises list, the included brands invested a total of 1.73 trillion yuan in research and development.

Their R&D intensity reached a record 1.95 percent, rising for eight consecutive years. The top 500 companies held 2.2437 million valid patents in 2025, an increase of 10.54 percent from the previous year. These figures indicate rising investment and output in innovation among major Chinese enterprises.

The conference continues through May 12 with further discussions on brand development and global cooperation.