World Cup visitors boost visits to In-N-Out, Erewhon and Trader Joe's near SoFi Stadium

Soccer fans attending World Cup matches at SoFi Stadium in Inglewood have visited local restaurant and grocery chains between games. Groups wearing national team jerseys have been seen at In-N-Out, Erewhon and Trader Joe's. Mobility data from Arity showed visits to Erewhon outlets near the stadium were four times higher on June 12 than on the same day the previous week.

The same data recorded increased visits to El Pollo Loco and Trader Joe's within a 10-mile radius of the venue.

Local chains report short, targeted visits Workers at an In-N-Out location near SoFi Stadium described long lines of fans after the Belgium-Spain quarterfinal on July 11. One employee said staff explained menu terms such as "spread" and "animal style" to international visitors.

A director at Arity said the data indicated fans spent 15 to 18 minutes in stores compared with a typical hour-long visit. The company described the pattern as purpose-driven shopping.

Spending extends beyond match venues Beer purchases at entertainment venues outside official World Cup sites rose about 10 percent above normal levels, according to the Beer Institute. The chief economist there said the increase suggested fans extended their stays in the area.

A 2024 economic report had projected more than $800 million in spending from an estimated 180,000 visitors to the Los Angeles region. Some hotels recorded last-minute bookings that raised occupancy and room rates. A fan from Romania waiting in line at In-N-Out said the location was previously unknown.

A visitor from the Netherlands said the burger tasted different from those at McDonald's or Burger King.