technology
X Demonetizes Accounts for Reposting Smaller Creators' Content
X removed monetization from accounts including one with nearly 2 million followers after they reposted videos and removed original watermarks. Head of product Nikita Bier said the actions violated the platform's revenue-sharing rules.
May 29, 11:45 AM·1m read1 source
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Tv, which has nearly 2 million followers, for posting a video of a Blue Origin rocket crash originally captured by photographer Adam Bernstein and removing his watermark. Nikita Bier, X's head of product, said Friday the platform identified large accounts that programmatically reupload content from smaller creators to increase revenue-share earnings.
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Impressions from those posts will now be redirected to the original accounts.
Bier also said an account called @Rainmaker1973, which has more than 4 million followers, was removed from the creator program for reposting thousands of videos over six months and stripping watermarks. The @Rainmaker1973 account responded that the accusations were false and that smaller accounts had requested the reposts for greater visibility.
X's revenue-sharing program requires users to hold a paid subscription, maintain more than 2,000 followers, and reach at least 5 million impressions in the prior three months. Posts that consist of recycled or unoriginal content are ineligible for monetization.
Bier previously stated that payouts to accounts that only aggregate other posts were cut to 60 percent, with an additional 20 percent reduction planned for the next cycle.
