business
XLOV Sells 224,291 Copies of Second Mini-Album in First Week
The K-pop group nearly tripled its prior sales record with the mini-album. The release comes ahead of planned U.S. fan events in July.
Jun 22, 4:45 AM·1m read1 source
ForbesAudio version
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XLOV sold 224,291 physical copies of its second mini-album I,God in the first week, according to Hanteo Chart data reported by Forbes. The total nearly tripled the group’s previous best first-week sales of 85,155 copies for UXLXVE. Daily sales rose from 30,428 copies on day one to 80,692 on day two, then 67,281 on day three and 27,497 on day four.
By day two the album had already exceeded the group’s prior best full-week total. ” The four members are Wumuti, 26, Rui, 25, Hyun, 23, and Haru, 20. They represent Uyghur-Chinese, Taiwanese, Korean and Japanese nationalities.
The group was formed by 257 Entertainment and acquired in early 2026 by WM Entertainment, a subsidiary of RBW Inc. Wumuti is credited as producer on most tracks of I,God. Hyun and Haru contributed as composers and lyricists.
The lead single “SERVE” features a cameo by actress Han Sohee, who has more than 16 million Instagram followers. XLOV completed a 16-date European tour titled “L.O.V.E & u” in January and February 2026. In June the group announced the 2026 I,God Tour for North America and Latin America.
It will hold fanmeeting events titled “The Runway” at Gramercy Theatre in New York on July 4 and 5 and at The Novo in Los Angeles on July 11. Tickets are on sale via AXS.
