Zendaya and Law Roach Debut Co-Designed Fashion Collection with On
Actress Zendaya and stylist Law Roach have launched their first joint fashion collection in collaboration with sportswear brand On. The collection features the Cloudzone Moon sneaker, co-designed last year, and becomes available for purchase on April 16. A campaign video directed by Spike Jonze accompanies the debut.
variety.comZendaya and Law Roach have debuted their first co-designed fashion collection with the sportswear brand On. The collection includes the Cloudzone Moon sneaker, which the duo co-designed with On in the previous year. It will be available for purchase on the On website starting April 16.
Post by @Variety on X
The announcement highlights the partnership between Zendaya, known for her acting roles, and Law Roach, her longtime stylist. The collection marks their initial joint design effort. A campaign video directed by filmmaker Spike Jonze promotes the launch.
The Cloudzone Moon sneaker forms the centerpiece of the collection.
Zendaya and Roach collaborated with On's design team to create it last year. The full collection can be shopped online via On's platform upon release. This project builds on Zendaya's prior involvement with On, where she has served as an ambassador.
Roach, recognized for styling high-profile figures, brings his fashion expertise to the endeavor. The debut expands On's offerings in the sneaker category.
directed the campaign video, featuring elements that showcase the collection's aesthetic.
The video accompanies the official announcement from Variety. No additional details on other collection items were specified in the coverage. The collection's release date is set for April 16, allowing online access through On's website.
This timing aligns with spring fashion cycles. Purchasers can access the full range at that point.
Key Facts
Story Timeline
3 events- April 16, 2024
Collection becomes available for purchase on On's website.
2 sourcesVariety · Variety Twitter - 2023
Zendaya and Law Roach co-design Cloudzone Moon sneaker with On.
1 sourceVariety - April 2024
Announcement of debut collection with campaign video by Spike Jonze.
2 sourcesVariety · Variety Twitter
Potential Impact
- 01
Collection availability boosts On's online traffic in April.
- 02
On's sneaker sales increase due to celebrity endorsement appeal.
- 03
Zendaya's fashion influence expands into design partnerships.
- 04
Law Roach gains visibility in sportswear design sector.
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