Zeteo to launch UK edition with new hires and September rollout

Zeteo plans to launch a UK edition that will begin publishing this week and reach a formal launch in September. The company said it is hiring Shehab Khan, a former host at ITV News, and Becky Gardiner, a former Guardian editor. It is also bringing on Sangita Myska to host a video podcast series and adding contributors including Owen Jones and Peter Oborne.

Background and stated rationale Zeteo was founded in 2024 as a Substack focused on American politics and foreign policy. The outlet said the UK is its first international expansion because the founder was born and raised there. Zeteo reported more than 650,000 Substack subscribers and 2 million YouTube subscribers at the time of the announcement.

Platform context Substack told Semafor that one of every three paid creators on the platform is now based outside the United States, a share that doubled in the past 18 months. The number of paid subscriptions to UK-based Substack creators passed half a million in May. As of April, European creators stood to earn more than $90 million annually on the platform, according to Substack.