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Zhejiang University Registers Eagle Emblem as Trademark After Unauthorized Use by Companies
Zhejiang University registered the eagle pattern from its school emblem as a trademark at the end of 2025. The registration follows use of the design by small companies and comes amid noted visual similarity to the Giorgio Armani logo. The topic received more than 400 million views on Weibo.
Jul 13, 2:00 AM·1m read1 source
South China Morning PostAudio version
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Zhejiang University registered the eagle-shaped pattern from its school emblem as a trademark at the end of 2025, South China Morning Post reported. The university, located in Hangzhou, Zhejiang province, took the step after many small companies printed the design on their products.
The round badge contains the Chinese and English names of the school, an eagle in the center, and the number 1897 below.
That number marks the founding on the legacy of Qiushi Academy, established in 1897. The eagle is described as symbolizing a spirit of enterprise and exploration. The eagle in the badge bears a striking visual resemblance to the Giorgio Armani logo, China Business News reported.
The registration occurred against the backdrop of a separate trademark case in which Molly Tea was ordered to pay 10.3 million yuan, or US$1.5 million, to Louis Vuitton for infringing seven of the French brand’s registered four-petal flower trademarks.
Zhang Yifeng, a consultant from Hangzhou Henghui Trademark Affairs Firm that represents the university, said the school registered the pattern because of the unauthorized commercial use. The topic received more than 400 million views on Weibo.
