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Ally Financial Hits 50% Women's Sports Spending Target One Year Ahead of 2022 PlanSubstrate placeholder — needs review · Wikimedia Commons (CC BY-SA 3.0)
culture21 days ago

Ally Financial Hits 50% Women's Sports Spending Target One Year Ahead of 2022 Plan

Ally Financial has reached its goal of allocating 50% of its sports advertising budget to women's sports ahead of schedule. The company sponsors the Unrivaled three-on-three women's basketball league and plans investments in ESPN's 'Women’s Sports Sundays' starting summer 2026. N…

variety.com
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