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cable-television

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Ted Turner Transformed Regional Sports Teams Into National BrandsForbes
finance13 hrs agoUpdated

Ted Turner Transformed Regional Sports Teams Into National Brands

Ted Turner used satellite distribution and his TBS superstation to broadcast Atlanta Braves games nationally after purchasing the team in 1976. The approach turned local sports programming into inexpensive, high-appeal content that drove cable subscriptions and changed sports med…

Forbes
thelogicalindian.com
Washington Monthly
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