Topic
gen-z-marketing
1 stories related to this topic, newest first.
wwd.combusiness22 days agoDeveloping
Mattel and Edikted Launch 71-Piece Barbie Collaboration Targeting Gen Z
The collaboration between Mattel and Edikted debuts on May 7, 2026, featuring ready-to-wear and accessories inspired by Barbie Fashion Fever and Y2K eras. An in-person activation begins May 8 at The Grove in Los Angeles. Mattel and Edikted are also funding fashion scholarships an…