Topic
marketing technology
2 stories related to this topic, newest first.
Forbesai8 days ago
Marketers Shift Focus to Measurable Business Results in Advertising
Marketing teams now prioritize real-time business outcomes over traditional reach and impression metrics. AI tools are accelerating campaign adjustments and expanding discovery channels. Industry leaders say performance data now guides decisions across multiple platforms.
Substrate placeholder — needs reviewtechnology50 days ago
Canva Acquires Sim Theory and Ortto to Enhance AI and Marketing Capabilities
Canva announced acquisitions of Sim Theory and Ortto on Wednesday. The deals aim to integrate agentic AI, data infrastructure, marketing automation, and customer engagement features into Canva's platform. Canva serves over 170 million users worldwide with design tools.