Topic
marketing technology
3 stories related to this topic, newest first.
Forbestechnology5 days ago
Social Media Teams Can Improve AI Content Results by Adding Three Infrastructure Layers
Social media teams often see engagement plateau after adopting generative AI tools because they treat the technology as a single add-on rather than part of a larger workflow. A structured approach with intelligence, creation, and optimization layers can address the issue.
Forbesai53 days ago
Marketers Shift Focus to Measurable Business Results in Advertising
Marketing teams now prioritize real-time business outcomes over traditional reach and impression metrics. AI tools are accelerating campaign adjustments and expanding discovery channels. Industry leaders say performance data now guides decisions across multiple platforms.
Substrate placeholder — needs reviewtechnology96 days ago
Canva Acquires Sim Theory and Ortto to Enhance AI and Marketing Capabilities
Canva announced acquisitions of Sim Theory and Ortto on Wednesday. The deals aim to integrate agentic AI, data infrastructure, marketing automation, and customer engagement features into Canva's platform. Canva serves over 170 million users worldwide with design tools.