Topic
marketing-strategy
2 stories related to this topic, newest first.
Fortunefinance36 days ago
Leaders Urged to Replace Generational Stereotypes With Audience Data
A Fortune commentary argues that broad assumptions about Gen Z are leading to flawed hiring, product, and marketing decisions. The piece recommends using internal data and faster research tools instead of stereotypes.
Vanessaocval / Wikimedia (CC BY-SA 4.0)technology60 days ago
Duolingo Resets Marketing Strategy with Fewer Butt Jokes and Focus on Creators
Language-learning app Duolingo is shifting its marketing approach to balance unhinged and wholesome content, reducing butt jokes as stated by its CMO. The company is investing in a creator army on TikTok amid declining organic reach and expanding to platforms like Reddit and What…