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Duolingo Resets Marketing Strategy with Fewer Butt Jokes and Focus on CreatorsVanessaocval / Wikimedia (CC BY-SA 4.0)
technology14 days agoDeveloping

Duolingo Resets Marketing Strategy with Fewer Butt Jokes and Focus on Creators

Language-learning app Duolingo is shifting its marketing approach to balance unhinged and wholesome content, reducing butt jokes as stated by its CMO. The company is investing in a creator army on TikTok amid declining organic reach and expanding to platforms like Reddit and What…

Business Insider
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