Topic
pricing-strategy
2 stories related to this topic, newest first.
mashvisor.comworld3 days agoDeveloping
Kraft Heinz Shifts Strategy to Emphasize Value and Affordability
The company is adjusting its approach to address consumer concerns about food costs by lowering prices on select items, expanding promotions and introducing smaller package sizes. It reversed an earlier plan for major restructuring and instead committed $600 million to invest in…
YA
MarketWatchfinance27 days ago
PepsiCo Reports Customer Return Following Price Cuts and New Products
PepsiCo shares rose after the company reported that recent price reductions and new product introductions have attracted returning customers. The company also stated it has not experienced significant impacts from the conflict in Iran.