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7-Eleven Sues Nike in Dallas Over Air Max 95 Stripe Design
7-Eleven filed a trademark lawsuit against Nike in federal court in Dallas. The suit alleges Nike copied the chain's red, orange, and green stripe design for an Air Max 95 trainer scheduled to launch July 11.
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The Independent reported that 7-Eleven filed a lawsuit against Nike in federal court in Dallas alleging trademark infringement over the design of an upcoming Air Max 95 trainer. The complaint claims Nike copied 7-Eleven's distinctive red, orange, and green stripe branding, creating a "confusingly similar imitation" that could mislead consumers into believing the shoe is endorsed by the chain.
Nike's trainers are scheduled to launch on July 11.
That date coincides with 7-Eleven Day, when the chain runs promotions and gives away free Slurpees. 7-Eleven stated it attempted to resolve the branding issue with Nike before filing suit. Nike refused to alter its plans for the shoe's release.
The lawsuit seeks a court order blocking sales of the trainers, a recall of any distributed units, and monetary damages that include Nike's profits from the shoes.
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