politics
Adriana Lima and Daughters Appear in Victoria's Secret Mother's Day Campaign
Supermodel Adriana Lima features in Victoria's Secret's new Mother's Day campaign alongside her daughters Valentina and Sienna. The campaign includes other models such as Jasmine Tookes and Elsa Hosk with their children. It promotes matching pajama and cami sets in various colors.
Apr 23, 9:00 AM·1m read1 source
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Victoria's Secret has launched a Mother's Day campaign featuring supermodel Adriana Lima and her daughters. The 44-year-old Brazilian model poses with her 16-year-old daughter Valentina and 13-year-old daughter Sienna in the advertisements. The family wears coordinated pajama and cami sets in pale pink, butter yellow, and gray.
Photographs show them interacting with props such as lip gloss and a camcorder.
The campaign, titled “Modeled After Mom,” marks the debut of Lima's daughters for the brand. Lima shares her daughters with her ex-husband Marko Jarić. She served as a Victoria's Secret Angel from 1999 to 2018, excluding 2009 due to maternity leave, and retired in 2018 before returning for campaigns in 2023 and runway shows in 2024 and 2025.
The campaign also includes model Jasmine Tookes with her 6-month-old son Mateo and 2-year-old daughter Mia. Tookes gave birth to Mateo 13 days after participating in the 2025 Victoria's Secret Fashion Show. Hosk wears a sheer cami and black lace lingerie set in the photos.
