Amazon MGM Studios Launches GenAI Creators’ Fund and Orders Three Animated Series
Prime Video greenlit Cupcake & Friends, Love, Diana Music Hunters, and Punky Duck through its GenAI Creators’ Fund at the May 27 AI on the Lot conference in Culver City.
forbes.comAmazon MGM Studios hosted the AI on the Lot conference in Culver City, California on May 27 2026. Prime Video ordered three animated series under Amazon’s new GenAI Creators’ Fund: Cupcake & Friends from BuzzFeed Studios, Love, Diana Music Hunters from Albie Hecht, and Punky Duck from Jorge R. Gutierrez.
Built with AWS, the fund gives selected creators AI production tools and financing to make projects for Prime Video. Project Nara is an AWS-built production platform reserved for Amazon MGM and its fund creators. Project Nara runs across animation and live action and plugs into Maya, Blender, Nuke, Unreal Engine, and Adobe tools.
Project Nara mixes outside video models with proprietary ones trained on the studio’s own library and tracks provenance for every asset. ” Disney announced an agreement with OpenAI in December for Sora to spin up fan-made shorts using more than 200 Disney, Marvel, Pixar and Star Wars characters under a three-year license.
Lionsgate signed a deal with Runway in 2024 to train a custom model on its 20,000-title library.
Nik Kleverov is directing the AI-assisted animated feature Critterz. ” Lionsgate named Kathleen Grace as its first chief AI officer. By its fiscal third- and fourth-quarter 2026 earnings calls, Lionsgate had deployed AI tools over 80% of its workforce including Copilot, ChatGPT Enterprise, and Snowflake.
Runway’s Hundred Film Fund bankrolls AI-assisted films. Adobe stood up a Film & TV Fund. Google is funding Sundance Institute AI training and fellowships. Netflix acquired Ben Affleck’s AI filmmaking startup InterPositive.
Demi Moore was on the Cannes festival jury. Demi Moore said: “AI is here, and so to fight it is to fight something that is a battle that we will lose. ” SAG-AFTRA ratified a 2025 Interactive Media Agreement requiring consent and disclosure for AI digital replicas.
The 2025 Interactive Media Agreement lets performers suspend consent for AI digital replicas during a strike. The Human Artistry Campaign is a broad coalition of creators’ organizations.
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