technology
Apple Raises Base Prices on Five iPad and MacBook Models, Shares Fall More Than 5 Percent
Apple increased base prices on the iPad Air, iPad Pro Wi-Fi, MacBook Air, MacBook Pro and MacBook Neo. The company cited higher memory and storage chip costs linked to AI demand. Shares fell more than 5 percent after the announcement.
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Apple raised the base price of the iPad Air from $599 to $749. It also increased the base price of the iPad Pro Wi-Fi from $999 to $1,199, the MacBook Air from $1,099 to $1,299, the MacBook Pro from $1,699 to $1,999 and the MacBook Neo from $599 to $699. The company attributed the adjustments to rising memory and storage chip costs driven by AI infrastructure demand.
The price changes apply to base configurations of the listed models and were announced on or before June 25, 2026. Apple shares fell more than 5 percent following the announcement.
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Cost-driven price hikeAI demand price hike
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Cost hikeAI demand
CorroborationModerate · 5 sources
