Apple Raises Starting Prices on Macs, iPads, and Other Devices

Apple increased the starting prices of its MacBooks, iPads, and several other devices by $50 to $1,300 effective immediately. The MacBook Neo now begins at $699 instead of $599. The M3 Ultra Mac Studio rose to $5,299 from $3,999. The 14-inch MacBook Pro starts at $1,999, up from $1,699. The 16-inch MacBook Pro starts at $2,999, up from $2,499.

The MacBook Air now starts at $1,299 instead of $1,099. The standard iPad increased to $449 from $349. The iPad Air rose to $749 from $599. The iPad Mini now begins at $599 instead of $499. The 11-inch iPad Pro starts at $1,199, up from $999. The 13-inch iPad Pro starts at $1,499, up from $1,299.

The iMac increased to $1,499 from $1,299. The M4 Max Mac Studio now begins at $2,499 instead of $1,999. HomePod pricing moved to $349 from $299. The HomePod Mini increased to $129 from $99. Apple TV now starts at $199 instead of $129. Vision Pro pricing rose to $3,699 from $3,499.

The company had already removed lower-storage configurations from some Mac models earlier this year. It stopped selling the Mac Studio with 512GB of storage in March and raised the Mac Mini starting price to $799. Apple CEO Tim Cook stated in a June 17 interview that the company had tried to shield customers from price increases but that the situation had become unsustainable.

Memory and storage prices have risen sharply in recent months as demand from data-center builders outpaces supply. Suppliers are attempting to expand production, but the shortage is projected to continue for years.

“The situation has become unsustainable.”